Design and implementation of a communications strategy to achieve a suitable positioning of FDN as a unique technical financial institution specialized in infrastructure, responsible for mobilizing funds towards projects.
Corporate communications and assistance in special situations including litigation. Development of a communications strategy for positioning the company. Development of crisis manuals.
Coalition for the development of the Orinoco region
Design and implementation of an issues-management and strategic communications campaign to raise awareness about the importance of legal stability when securing the investment required for developing the Orinoco, a strategic region with full potential to guarantee Colombia´s food security.
Design and implementation of an issues-management and strategic communications campaign to raise awareness about the importance of legal stability when securing the investment required for developing the Orinoco, a strategic region with full potential to guarantee Colombia´s food security.
Design of a communications strategy in order to educate opinion leaders about the sugar market and advisory to the Group in order to properly handle a special situation after an inquiry from the regulatory institution.
Design and implementation of a strategy to position Terranum as a real estate platform with an innovative business model. In a short period of time the company was recognized as one of the leading players in the Colombian real estate market.
Development of a communications strategy to protect the reputation of the company, which included evaluation of different scenarios and support in the implementation of the plan after a special situation.
Design of a communications strategy that included a qualitative study to assess the confidence on the market and institutions after a major crisis of one of the leading players in Colombia´s stock market.
A communication strategy to deter the counterpart of Fidufosyga to pursue an Arbitration Tribunal.
Design of an internal and external communications strategy to position the new brand of the Bank and the new model to relate with their clients.
Design and implementation of an internal and external communications strategy to position the new company resulting from the acquisition by Ecopetrol and Talisman.
Corporate communications to position the company and its housing, hotels and shopping centers projects. Strategic advice in special situations.
Design of a communication strategy to properly handle a special situation. Design of communications strategy and tactical plan to encourage responsible consumption of beer.
Design and development of a public affairs strategy to raise awareness among decision makers, as well as opinion leaders about customs tariff regime for white corn tariff policy and the need to raise the quality of the local corn.
Product communication and diseases awareness communications. Elaboration and implementation of diseases awareness campaigns, in order to educate patients about the importance of early diagnosis.
Design and implementation of a communication strategy to position the sector as social and environment responsible and a main contributor to the Country´s development.
Crisis management to preserve confidence among the brokerage’s investors after an issue associated with a collective portfolio.
Design and implementation of a communications strategy for Nueva EPS´s launch, in order to position it as a good service provider and to minimize the trauma associated with the relocation of affiliates from the old Social Security Institute.
Design and implementation of a strategy to position Corficolombiana among investors, potential partners, analysts, members of Government and opinion leaders, as a strategic investor in high value, with investments in key sectors of the economy and with the highest "dividend yield".
Design and implementation of a communication strategy to make pedagogy about the capacity expansion power generation plan and its importance for economic growth and social welfare, and reshape the debate based on technical and long-term sustainability and viability issues.
Faculty of Business Management
Design and implementation of a communications strategy to position the Business Management Faculty as an academic institution that contributes to the development and competitiveness of private organizations through various initiatives; and to demonstrate that students graduated from the Faculty, have the qualifications required to work in the public or private sector, and position it internationally as a robust and an option of good quality education for the region.
Design and implementation of a communications strategy to position the Business Management Faculty as an academic institution that contributes to the development and competitiveness of private organizations through various initiatives; and to demonstrate that students graduated from the Faculty, have the qualifications required to work in the public or private sector, and position it internationally as a robust and an option of good quality education for the region.
Designing and implementation of a communication strategy to positioning the sugar sector as an ally of development and renewable energy source, and, as a strategic industry that provides welfare to their workers and to the region. Strategic advisory to properly overcome a labor crisis.
Mass Transportation Systems
Design of a communications strategy to position the Regional Mass Transportation Systems as a National Government Program and a National Policy to contribute to the development of the country.
Design of a communication and a public affairs strategy to convince the United States Congress to cancel the balance of the debt with United Nations and the reintegration of the country to UNESCO.
EXPERIENCE IN M & A
Acquisition of Promigas by Corficolombiana, Bogotá Energy Group and others, for US$ 789.76 million, named as "the most important business of the energy sector in Colombia" in 2011.
Acquisition of BP Colombia by Ecopetrol and Talisman for US$ 1.750 million. Design a strategy to show that the operation was aligned with the strategic plans of divestiture of BP assets in the world and dismiss any other interpretation.
Propilco acquisition by Ecopetrol. The strategy was to show that it was a strategic investment for Ecopetrol given that the current reorganization of the petrochemical sector in the region was a unique opportunity to consolidate the chain in Colombia and capture new added values that could generate a good return for shareholders.
Acquisition of Alianza by Advent International. Design and implementation of a communication strategy for proper positioning the transaction among clients, the market, the regulator and employees.
Acquisition of Pavco by Mexichem. Design and implementation of a strategy to show it as a beneficial transaction in the entire value chain.
Position the transaction as an alliance of two experts that benefits the Colombian market, suppliers, customers and employees of both companies.
EXPERIENCE IN LEGISLATIVE AFFAIRS
• Two tax reforms (2002 and 2003). which allowed to increase the revenues of the nation and reduce the fiscal deficit
• A pension reform that extended the retirement age and ended some special privileges
• The Fiscal responsibility law, one of Colombia´s commitments with the IMF
• The stock market regulatory frame, a law that created the conditions for the promotion of the market
• National development plan
• Financial Code
• Zidres Law for the development of agribusiness (2015)